The brand
XÜXÜ is for the people who are looking for authentic inspiration in a procedural world. It is for those who want the pieces in their wardrobe to have a story behind them. XÜXÜ tells a new story one collection at a time- stories that truly inspire our community with bravery, passion and spectacles. Just as how the story of the first collection "Krafft" inspired Hanchen to pursue his long-term dream of starting a clothing line, He is targeting a community who craves inspiration as a catalyst to pursue their own dreams. He places no limits on who can access this inspiration, so he designs every piece as gender neutral.
The creative director
Hanchen Xu is the founder of his gender-neutral brand XÜXÜ, whose saturated-color designs draw inspiration from spectacles and the human fascinations of them. Xu makes abundant use of bold colors, diverse materials and non-binary silhouettes in his works. His fuzzy suits and trousers with intricate fabric designs are among the bestsellers. Raised in Shanghai, Xu has a background in textile design and engineering from his family, and he studied and practiced architecture in Los Angeles, both of which has profound influence on his approach to fashion. He has an acute eye on color, materiality, and aesthetics.